eBay Tools

Free eBay fee and profit calculators for US and UK sellers — work out your fees, VAT and net profit before you list.

eBay is one of the oldest and largest marketplaces in the world, and one of the easiest to underprice on. Its fees look simple — a percentage here, a small fixed charge there — but they are charged on the total amount of the sale, including shipping and tax, and they stack with listing fees, promoted listings and store subscriptions. This hub offers free calculators and plain-English guides to help eBay sellers in the US and UK work out what they actually keep from every sale.

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eBay Fee & Profit Calculator (UK + US)

See your real profit after the final value fee, per-order fee, regulatory fee and VAT (UK) or sales tax (US), with editable rate fields.

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Free · No sign-up · Calculated in your browser

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VAT on Fees Calculator

UK business sellers pay 20% VAT on eBay’s fees, not on the sale price. See what you pay per sale and what you can reclaim if VAT-registered.

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Free · No sign-up · Calculated in your browser

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Reverse Price Calculator

Start from the profit you want per order and work backwards to the listing price you need, with fees charged on the total including shipping and tax.

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Free · No sign-up · Calculated in your browser

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Break-even Calculator

Find the exact price at which an item stops losing money after every fee. Low-value items are the danger zone: a 30p or $0.30 fixed fee is 3% of a £10 sale.

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Free · No sign-up · Calculated in your browser

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Promoted Listings Calculator

Promoted Listings General charges your chosen ad rate only when the ad leads to a sale — on top of the final value fee. See whether a 5%, 8% or 12% ad rate still leaves a profit.

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Free · No sign-up · Calculated in your browser

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Store Tier Comparison

Compare no store, Starter, Basic, Premium and Anchor at your actual monthly sales volume and listing count, and see where each tier pays for itself.

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Free · No sign-up · Calculated in your browser

How eBay Fees Work

The main charge is the final value fee, paid when an item sells, as a percentage of the total amount of the sale — item price, handling, shipping the buyer pays, and sales tax. Charging the buyer $10 for shipping does not just cover postage; it also increases the fee eBay takes. On top of the percentage, every order carries a small per-order fee. Then come the optional costs: listing fees past your free allowance, promoted listings, and a store subscription. In the UK, business sellers also pay a regulatory operating fee and 20% VAT on eBay’s fees, while private sellers pay no final value fee on most categories. Payment processing is included in the final value fee — no separate card charge on top.

For example, a $100 US sale with no shipping or tax, in a standard category with no store or promotion, costs 13.6% ($13.60) plus the $0.40 per-order fee — $14.00, leaving $86.00. Add 7% sales tax and the fee is charged on $107, so eBay takes about $14.95.

eBay Fees at a Glance (US & UK)

Rates vary by category and store tier, and eBay revises them from time to time — verify your exact rate in Seller Hub before a big repricing.

FeeUS (eBay.com)UK (eBay.co.uk, business)
Final value fee, most categories13.6% of the total sale to $7,500, then 2.35% above5–14.9% by category — see the table below
With a store12.7% with a Basic Store or aboveUK Shops do not cut the final value fee at all — they save on listing fees only (verified 3 Nov 2026)
Per-order fee$0.30 (orders $10 or less); $0.40 above $1030p (£10 or less); 40p above £10
Regulatory feeNot charged0.35% of the total sale
VAT on feesNot applicable20% VAT on eBay’s fees (reclaimable if VAT-registered)
Private sellersSame rates as business sellersNo final value or regulatory fee on most UK sales (except vehicles)
Listing feeFirst 250 a month free; then $0.35 each300 free a month for private sellers, then 35p each
Promoted Listings (General)You set the ad rate; charged only when the ad leads to a saleYou set the ad rate; charged only when the ad leads to a sale

UK business final value fees verified 2 November 2026 against eBay UK’s “Fees for business sellers” help page (last updated 30 September 2026). US rates and the UK regulatory fee, per-order fee and VAT treatment verified 31 October 2026 against eBay’s own fee pages. Check your exact category rate in Seller Hub before a big repricing.

For the full breakdown with worked £100 and $100 examples, see our guide: How much does eBay take from a sale in the UK?

New sellers also hit a separate cap before fees even matter – see our guide to eBay selling limits.

UK Final Value Fee by Category (Business Sellers)

There is no single UK final value fee — eBay UK charges business sellers by category, from 5% to 14.9%. The categories most resellers actually sell in — clothes, homeware, media, toys — pay 9.9%, not the 12.9% many fee guides quote as the standard rate. That 12.9% is the rate for “Everything Else” and a handful of named categories. Our eBay Fee & Profit Calculator uses 12.9% as its UK default — change it to 9.9% for clothes, homeware, media or toys.

Final value feeCategories (business sellers, eBay UK)
5%NFTs
9.9%Clothes, Shoes & Accessories; Home, Furniture & DIY; Garden & Patio; Health & Beauty; Baby; Cameras & Photography; Musical Instruments; Media; Toys & Games; Art; Antiques; Coins; Stamps; Business, Office & Industrial
10.9%Mobile Phones & Communication; Computing; Sound & Vision
11.9%Vehicle Parts & Accessories; Sporting Goods; Gift Cards & Coupons; Dolls & Bears; Pottery & Glass; Collectables
12.9%Crafts; Event Tickets; Pet Supplies; Wholesale & Job Lots; Everything Else; Electronic Smoking; Women’s Bags & Handbags up to £800; Watches up to £750
14.9%Jewellery & Watches up to £1,000, then 4% on the part above £1,000

Source: eBay UK “Fees for business sellers” help page, last updated 30 September 2026.

eBay Store Tiers: Are They Worth It?

In the US, a store lowers your final value fee from 13.6% to 12.7% at Basic level and above, and adds free listings. Annual-plan prices as reported in October 2026: Starter $4.95, Basic $21.95, Premium $59.95, Anchor $299.95 a month (Enterprise $2,999.95) — verify in Seller Hub. A Basic Store saves 0.9% per sale, so it pays for itself at roughly $2,440 of monthly sales in standard categories.

Read the full break-even guide: Is an eBay Store Worth It? (US & UK costs, break-even and tiers)

Frequently Asked Questions About eBay Fees

?How much does eBay take from a $100 sale?

In the US, 13.6% final value fee in most categories plus $0.30 or $0.40 per order — about $14.00 on a $100 sale with no shipping or tax. In the UK, business sellers pay 5–14.9% by category — 9.9% for clothes, homeware, media and toys, 12.9% for “Everything Else”, 14.9% for jewellery — plus 30p or 40p per order, a 0.35% regulatory fee and 20% VAT on the fees. UK private sellers pay no final value fee on most categories.

?Does eBay charge a fee on shipping and tax?

Yes. The final value fee is charged on the total amount of the sale: item price, handling, shipping charged to the buyer, and sales tax. “Free shipping” does not avoid the fee — the cost simply comes out of your margin instead.

?Do I need an eBay Store to sell?

No. You can sell without a subscription, and your first 250 listings a month are free in the US. A store only makes sense once your volume is high enough that the lower fee and extra free listings outweigh the subscription — roughly $2,440 a month for a US Basic Store.

?How do Promoted Listings work, and are they worth it?

With Promoted Listings General, you set an ad rate and eBay only charges it when someone buys after clicking your ad within 30 days. A separate Priority option charges per click. An 8% ad rate on top of a 13.6% final value fee means giving up over a fifth of the sale before product cost — test it on your highest-margin items first.

?Why is my UK fee higher than the headline rate?

Three reasons: the headline fee is quoted excluding VAT, and 20% VAT is added to the fees; the 0.35% regulatory fee and the 30p or 40p per-order fee sit on top; and your category may carry a higher rate — jewellery is 14.9%, while clothes are 9.9%. Together, the real cost is usually 2–4 points above the headline rate.

?What is eBay’s final value fee for clothes?

9.9% for UK business sellers — clothes, shoes and accessories sit in eBay UK’s lowest main band, along with homeware, media, toys, cameras and health and beauty. The 12.9% figure many guides quote is the rate for “Everything Else”. In the US, clothes pay the standard 13.6% final value fee in most cases. Change the rate to 9.9% in our eBay Fee & Profit Calculator to see the exact profit on a clothing sale.

?Are eBay fees 15%?

No — not as a headline rate. In the US, the standard final value fee is 13.6% in most categories, plus a $0.30 or $0.40 per-order fee. In the UK, business sellers pay 5–14.9% by category, plus a 0.35% regulatory fee and 20% VAT on the fees. Only jewellery reaches 14.9%, and with VAT and the regulatory fee on top, the real UK cost on a jewellery sale is above 15% of the sale price. UK private sellers pay no final value fee on most categories.

Also selling on TikTok Shop? See the TikTok Shop tools hub.

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