eBay Profit Calculator

Your sale

Enter your numbers. Results update as you type — calculated in your browser, nothing is sent anywhere.

US: a Basic Store cuts the final value fee to 12.7%.
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$
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eBay charges its fee on the total sale, including buyer-paid shipping.
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$
US only. eBay charges its fee on price + shipping + tax.
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Your ad rate, charged only when the ad leads to a sale. 0 if you do not promote.
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0 if this listing is inside your free allowance (US: first 250/month).
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Your expected share of orders returned. 0 if you do not want to allow for returns.
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What you pay to ship a returned item back. Only counts when a return rate is set.

Fee rates Editable

Every rate is editable. Defaults are the verified rates below — change any of them if your category or account differs.

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US standard 13.6% · US Basic Store 12.7% · UK business 5–14.9% by category (9.9% clothes/home/media/toys; 12.9% 'Everything Else').
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0.30 / 30p for orders of $10 / £10 or less; 0.40 / 40p above.
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UK business sellers only: 0.35% of the total sale. 0 for the US.
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UK business sellers only: 20% VAT is charged on eBay's fees, not on the sale price. 0 for the US.

Your result

US · No store
Net profit per order
$30.80
61.6% margin · 160.4% ROI
61.6%
Profit margin
160.4%
ROI
$14.35
Break-even price
$42.80
eBay payout
Money in (price + buyer-paid shipping + tax)$50.00
Product cost (COGS)− $12.00
Shipping cost you pay− $0.00
Final value fee− $6.80
Per-order fee− $0.40
Total eBay fees$7.20
Total costs (product + shipping + all fees)$19.20
Net profit per order$30.80
Estimated eBay payout$42.80

Your result in pictures

Both charts update live as you change your numbers.

Where your money goes

Profit at different prices

Fee rates change — verify the current rates in eBay Seller Hub before pricing. This calculator is an estimate, not financial advice. Rates shown were verified 31 October 2026 against eBay's own fee pages as reported by independent fee guides.
UK private sellers: you pay no final value fee and no regulatory fee on most categories — choose "Private seller" above and the calculator sets those fees to zero. UK business sellers: 20% VAT is charged on eBay's fees, not on the sale price, so it only ever applies to the fee amounts above.

See what you keep from every eBay sale — after every fee, in US dollars or pounds.

This free eBay profit calculator works out your final value fee, per-order fee, regulatory fee and VAT (UK), Promoted Listings cost and your net profit per order — for US and UK sellers. Every rate is editable, so if your category or store tier differs, change the number and the result updates. Nothing you type leaves your browser.

How to Use the eBay Profit Calculator

1Pick your market and seller type.

Choose United States or United Kingdom, then your seller type. A US Basic Store cuts the final value fee to 12.7%; a UK private seller pays no final value fee on most categories.

2Enter your sale.

Selling price, product cost, shipping paid by the buyer, shipping you pay, and sales tax (US only). eBay charges its fee on the total sale — price, shipping and tax together.

3Set your extras.

Promoted Listings ad rate if you promote, a listing fee if this item uses a paid listing, and an expected return rate if you want to allow for returns.

4Read your result.

Net profit, margin, ROI, break-even price and eBay payout update as you type. The two charts show where your money goes and how profit changes with price.

eBay Fees at a Glance (US & UK)

Rates vary by category and store tier, and eBay revises them from time to time — verify your exact rate in Seller Hub before a big repricing.

FeeUS (eBay.com)UK (eBay.co.uk, business)
Final value fee, most categories13.6% of the total sale to $7,500, then 2.35% above5–14.9% by category — see the table below
With a store12.7% with a Basic Store or aboveUK stores do not cut the rate as US ones do — verify in Seller Hub
Per-order fee$0.30 (orders $10 or less); $0.40 above $1030p (£10 or less); 40p above £10
Regulatory feeNot charged0.35% of the total sale
VAT on feesNot applicable20% VAT on eBay’s fees (reclaimable if VAT-registered)
Private sellersSame rates as business sellersNo final value or regulatory fee on most UK sales (except vehicles)
Listing feeFirst 250 a month free; then $0.35 each300 free a month for private sellers, then 35p each
Promoted Listings (General)You set the ad rate; charged only when the ad leads to a saleYou set the ad rate; charged only when the ad leads to a sale

UK business final value fees verified 2 November 2026 against eBay UK’s “Fees for business sellers” help page (last updated 30 September 2026). US rates and the UK regulatory fee, per-order fee and VAT treatment verified 31 October 2026 against eBay’s own fee pages. Check your exact category rate in Seller Hub before a big repricing.

UK Final Value Fee by Category (Business Sellers)

There is no single UK final value fee — eBay UK charges business sellers by category, from 5% to 14.9%. The categories most resellers actually sell in — clothes, homeware, media, toys — pay 9.9%, not the 12.9% many fee guides quote as the standard rate. That 12.9% is the rate for “Everything Else” and a handful of named categories. The calculator’s UK default of 12.9% is that “Everything Else” rate — change it to 9.9% for clothes, homeware, media or toys.

Final value feeCategories (business sellers, eBay UK)
5%NFTs
9.9%Clothes, Shoes & Accessories; Home, Furniture & DIY; Garden & Patio; Health & Beauty; Baby; Cameras & Photography; Musical Instruments; Media; Toys & Games; Art; Antiques; Coins; Stamps; Business, Office & Industrial
10.9%Mobile Phones & Communication; Computing; Sound & Vision
11.9%Vehicle Parts & Accessories; Sporting Goods; Gift Cards & Coupons; Dolls & Bears; Pottery & Glass; Collectables
12.9%Crafts; Event Tickets; Pet Supplies; Wholesale & Job Lots; Everything Else; Electronic Smoking; Women’s Bags & Handbags up to £800; Watches up to £750
14.9%Jewellery & Watches up to £1,000, then 4% on the part above £1,000

Source: eBay UK “Fees for business sellers” help page, last updated 30 September 2026. For worked £100 examples at the 9.9% and 12.9% rates, see our guide: How much does eBay take from a sale in the UK?

Worked Example: $30.80 Profit on a $50 Sale (US)

A $50 US sale, $12 product cost, no store, no promotion, no shipping or tax: the final value fee is 13.6% of $50 = $6.80, plus the $0.40 per-order fee — total fees $7.20. Total costs $19.20. Net profit $30.80 — a 61.6% margin and 160.4% ROI. The break-even price is $14.35: below that, the sale loses money.

The same £50 sale in the UK

A £50 UK sale, £12 product cost, business seller: final value fee 12.9% (the “Everything Else” rate) = £6.45, per-order fee £0.40, regulatory fee 0.35% = £0.17, VAT on eBay’s fees 20% = £1.41 — total fees £8.43. Net profit £29.57 — a 59.1% margin. In a 9.9% category — clothes, homeware, media or toys — the same sale costs £6.63 in fees and leaves £31.37 profit. A UK private seller pays no eBay fees on this sale and keeps £38.00.

Frequently Asked Questions About eBay Fees and Profit

?How much does eBay take from a $100 sale?

In the US, 13.6% final value fee in most categories plus $0.30 or $0.40 per order — about $14.00 on a $100 sale with no shipping or tax. In the UK, business sellers pay 5–14.9% by category — 9.9% for clothes, homeware, media and toys, 12.9% for “Everything Else”, 14.9% for jewellery — plus 30p or 40p per order, a 0.35% regulatory fee and 20% VAT on the fees. UK private sellers pay no final value fee on most categories.

?Are eBay fees 15%?

No — not as a headline rate. In the US, the standard final value fee is 13.6% in most categories, plus a $0.30 or $0.40 per-order fee. In the UK, business sellers pay 5–14.9% by category, plus a 0.35% regulatory fee and 20% VAT on the fees. Only jewellery reaches 14.9%, and with VAT and the regulatory fee on top, the real UK cost on a jewellery sale is above 15% of the sale price. UK private sellers pay no final value fee on most categories.

?How do I calculate my eBay profit?

Take everything the buyer pays — item price, buyer-paid shipping and sales tax (US) — then subtract your product cost, the shipping you pay, and every eBay fee: final value fee, per-order fee, regulatory fee and VAT on fees (UK), plus Promoted Listings and any listing fee. What is left is your net profit. This calculator does that maths for you — enter your numbers above and the result updates as you type.

?Does eBay charge a fee on shipping and tax?

Yes. The final value fee is charged on the total amount of the sale: item price, handling, shipping charged to the buyer, and sales tax. “Free shipping” does not avoid the fee — the cost simply comes out of your margin instead.

?Do I need an eBay Store to sell?

No. You can sell without a subscription, and your first 250 listings a month are free in the US. A store only makes sense once your volume is high enough that the lower fee and extra free listings outweigh the subscription — roughly $2,440 a month for a US Basic Store.

?Why is my UK fee higher than the headline rate?

Three reasons: the headline fee is quoted excluding VAT, and 20% VAT is added to the fees; the 0.35% regulatory fee and the 30p or 40p per-order fee sit on top; and your category may carry a higher rate — jewellery is 14.9%, while clothes are 9.9%. Together, the real cost is usually 2–4 points above the headline rate.

?What is eBay’s final value fee for clothes?

9.9% for UK business sellers — clothes, shoes and accessories sit in eBay UK’s lowest main band, along with homeware, media, toys, cameras and health and beauty. The 12.9% figure many guides quote is the rate for “Everything Else”. In the US, clothes pay the standard 13.6% final value fee in most cases. Change the rate to 9.9% in the calculator above to see the exact profit on a clothing sale.

Looking for more eBay tools? See the eBay tools hub. Also selling on TikTok Shop? Try the TikTok Shop fee calculator.

Please note: Results are careful estimates based on the rates shown in the tool. Always check the platform’s current fee page before you rely on a result.