Apple HomeView: Everything We Know About Apple’s First Smart Home Hub

Apple is finally ready to step into the smart display arena. According to Bloomberg‘s Mark Gurman, Apple will unveil the Apple HomeView — its first smart home hub with a built-in display — at the company’s “Welcome home” event on Tuesday, October 13. If you are searching for the Apple HomeView price, release date, and full feature breakdown, this guide rounds up everything the reports say so far, with one important caveat: almost every detail below comes from reporting, not from Apple itself. The company has not confirmed the name, the price, or the release date.

Apple HomeView Price: What Will It Cost?

The reported price is the first thing most shoppers want to know. Multiple outlets covering the latest leaks say the HomeView is rumored to cost around $350 — MacRumors lists that figure in its smart home hub guide, and the same number has been repeated in earlier reports. A secondary source, gagadget.com, points to roughly $349 in the US while stressing the figure is unconfirmed. Apple has not announced a price, so treat $350 as the best-informed guess rather than a fact.

How does that stack up against rivals? Amazon’s Echo Show 8 sells for $180 and the Echo Show 11 for $220, while Google’s newest smart display is still the 2021 second-generation Nest Hub. Apple’s device would sit well above those prices — a premium for the Apple badge, better audio hardware, and deep iPhone integration.

Apple HomeView Release Date: When Can You Buy It?

Gurman reports the HomeView will be unveiled on October 13 at the “Welcome home” event in New York — a Tribeca experience combining press releases with a pre-filmed presentation, starting at 9 a.m. ET. But you won’t be able to take one home that day: the device is reportedly set to ship around mid-November, roughly a month after the unveiling.

Gurman adds that the HomeView will follow the event’s other two products — a new Apple TV 4K and a refreshed HomePod mini — which are expected to reach customers on October 30, with preorders opening this week. He also notes the mid-November date is approximate and could slip by a few weeks if supply is tight.

What Is the Apple HomeView? Two Versions, One Siri Command Center

The HomeView is positioned as the Siri command center of an Apple-powered home. Reports describe a roughly 6-inch square touch-enabled display with a FaceTime camera, powered by the A18 chip, controlled primarily by voice with Siri AI as the centerpiece. The idea: ask from across the room, and the hub manages your lights, locks, cameras, music, and calendar.

It comes in two versions. The countertop model sits on a metal speaker base in a design 9to5Mac compares to the classic iMac G4, and Gurman says it will offer better sound quality than the new HomePod mini. It is expected in four finishes: Gray, Silver, Starlight, and Rose. The wall-mounted version uses a flat, square wall plate as a home control panel, limited to Gray and Silve

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No App Store: The Boldest Bet in Apple’s Plan

Here is the twist that surprised the tech world: Gurman reports the HomeView will run only a limited selection of Apple apps — with no App Store for third-party apps. 9to5Mac adds that users may be able to project widgets from a nearby iPhone to the hub’s screen.

Instead of apps, Apple is betting on Siri AI and the Home app as the control layer — Siri’s biggest test yet in the AI assistant race reshaped by Google’s Gemini, where ChatGPT Plus still sets the bar for conversational smarts. Built-in software is expected to cover FaceTime, Music, Calendar, Notes, photos, and intercom-style communication, with personalization that can switch calendars and notifications

depending on who is looking at the screen, plus a guest mode that hides personal information from visitors.

Apple Home Collection: The Accessory Ecosystem

Apple is reportedly building a full accessory lineup around the hub under an “Apple Home Collection” brand. MacRumors reports Apple developed accessories in partnership with LG — including a smart doorbell, deadbolt lock, thermostat, temperature sensor, and indoor, outdoor, and floodlight security cameras — with a separate partnership with Schneider Electric bringing additional devices to European customers.

One caveat: Gurman says LG’s accessories will not ship “until later this year at the earliest.” The hub’s bigger advantage may be Matter and Thread support — shared smart home standards that let you use many accessories you may already own from an Alexa or Google Home setup.

HomePod Mini and Apple TV 4K: The Rest of the Event

The HomeView won’t arrive alone. According to Gurman:

• New HomePod mini — upgraded from the S5 chip to the S10 chip (from the Apple Watch Series 10), in green, pink, blue, white, and midnight. On sale October 30.
• New Apple TV 4K — upgraded to the A19 chip with 8GB of RAM for Apple Intelligence and Siri AI, with possible built-in microphones. On sale October 30.

After years of rumors — the device was originally expected in 2025 before reportedly being held back while Apple finished its Siri AI overhaul — tomorrow’s event could finally end the wait.

Should You Wait for the HomeView or Buy an Echo Show Now?

Echo Show and Nest Hub models are already in stock, so waiting costs nothing — and with the official announcement landing on October 13, the smartest move is to hold off for one day and compare the confirmed price against what Amazon and Google offer. If you live deep inside Apple’s ecosystem and want privacy-first, Siri-controlled automation with strong audio, the HomeView looks like the premium play. If third-party apps and a low price matter more, the Echo Show remains the practical pick. Expect full confirmed details — and our updated buying advice — once Apple takes the stage on Tuesday.

Apple HomeView: Frequently Asked Questions

When is the Apple HomeView being announced?

According to Bloomberg‘s Mark Gurman, Apple will unveil the HomeView on Tuesday, October 13, at its “Welcome home” event in New York, starting at 9 a.m. ET. Apple has not officially named the products yet.

How much will the Apple HomeView cost, and when can you buy it?

Reports point to a price of around $350, but Apple has not confirmed it. The device is reportedly set to ship around mid-November 2026, about a month after the unveiling.

Will the Apple HomeView have an App Store?

No — at least not at launch. Reports say it will run a limited set of Apple apps, with third-party control handled through Siri, the Home app, and Matter/Thread accessories sold under the Apple Home Collection brand.

Note: This article is based on reporting from Bloomberg’s Mark Gurman, MacRumors, 9to5Mac, The Ambient, Trusted Reviews, and MacDailyNews published October 11–12, 2026. Apple has not confirmed the HomeView name, price, or release date. We will update this guide with official details after the October 13 event.